Connor Spell

Interior Designer

Usuário Entrer Desígnio – seis meios para tornar seu site melhor para os visitants

O design centrado pelo usuário (UCD) é uma abordagem de projeto de que coloca os usuários pretendidos de 1 site pelo centro por seu design e desenvolvimento. Ele permite isso falando diretamente usando o usuário em pontos-chave do projeto para garantir que este site atenda aos requisitos.

As etapas são executadas de forma iterativa, com o ciclo sendo repetido até que estes objetivos do usabilidade do projeto sejam atingidos. Isso torna crítico que os participantes desses métodos reflitam com precisão o retrato de seus usuários reais.

Grupos por foco

O que eles são? 1 grupo de foco envolve incentivar um grupo convidado de utilizadores reais / pretendidos de um sitio (isto foi, participantes) a compartilhar seus pensamentos, sentimentos, atitudes e idéias sobre um determinado assunto.

Organizar grupos de foco dentro de uma organização igualmente pode ser muito eficaz para obter a adesão a 1 projeto do dentro dessa empresa.

Quando usar Grupos de foco são utilizados com ainda mais frequência como uma saída para o design. Eles geralmente produzem dados não-estatísticos e são um porreiro meio de obter informações sobre 1 domínio (por exemplo, este que as tarefas de pessoas envolvem).

Problemas É necessário ter um moderador e analista experiente para um grupo focal para ser eficiente.

Testando usabilidade

O que é isso? As sessões de teste de usabilidade avaliam um site coletando dados das pessoas à medida que elas são usadas. Uma pessoa é convidada a participar de uma sessão na qual será solicitada a realização de uma série por tarefas enquanto um moderador toma nota de quaisquer dificuldades de que encontrar.

Os usuários podem ser solicitados a completar o protocolo de analisar em voz alta, de que lhes pede para verbalizar o de que estão fazendo e por que estão fazendo isso.

Você também igualmente similarmente identicamente conjuntamente pode cronometrar os utilizadores para olhar quanto tempo leva para concluir as tarefas, o que é uma excelente medida por eficiência (embora você deva ter em mente de que usar o protocolo ‘pensar em voz alta’ diminuirá consideravelmente estes usuários).

O tempo de dois entendidos na matéria é usualmente exigido por sessão – um para moderar, 1 para notar problemas.

Quando usar Este teste do usabilidade pode vir a ser utilizado como uma entrada para design ou no final de 1 projeto. Ele representa uma maneira perfeito de descobrir quais são os problemas de usabilidade mais prováveis de um site.

Este teste de usabilidade têm a possibilidade de ser usado para gerar dados não estatísticos ou estatísticos.

Problemas

O teste de usabilidade requer que alguma forma por design esteja disponível para teste – mesmo que seja exclusivamente no papel. O questionário funciona melhor se concentrar na coleta do feedback não estatístico sobre um projeto por meio de “falar em voz alta” ou de medidas estatísticas.

Cartão de classificação

O de que é isso? A classificação de cartões é 1 método para sugerir estruturas criar site de vendas gratis / categorias intuitivas. 1 participante é apresentado usando um pacote não classificado de cartões de índice. Cada cartão tem uma declaração escrita relacionada a uma página do sitio.

O participante é solicitado a classificar esses cartões em grupos e, em seguida, nomear esses grupos. Os resultados de vários tipos individuais são então combinados e analisados estatisticamente.

Quando utilizar A classificação de cartões geralmente é usada saiba como entrada para o design. É uma excelente maneira de sugerir boas categorias para este conteúdo de um site e derivar sua arquitetura de informações.

A classificação de cartões pode ser usada para gerar dados estatísticos.

Problemas Proporcionar aos participantes um teste em alguns cartões fáceis (por exemplo, esportes, animais, etc. ) pode vir a tranquilizar sobre o que eles devem fazer e resultar em uma sessão mais produtiva.

Design participativo

O que é isso? O design participativo não apenas questiona os usuários sobre questões de design, mas estes envolve ativamente nos processos de design e consumida de decisão.

Quando utilizar O design participativo foi geralmente usado em 1 miniprojeto para gerar protótipos que alimentam o desenvolvimento de design geral por um projeto.

Um exemplo seria um workshop do design participativo em de que desenvolvedores, designers e usuários trabalhem juntos para projetar um protótipo inicial. Esse protótipo inicial alimentaria um processo por design ainda mais tradicional.

Projetos que utilizam apenas design participativo são muito raros.

Problemas As sessões de design participativo podem ser muito fluidas e pedem um moderador experiente usando conhecimento profundo do domínio para orientá-las.

Questionários

Este que eles são? Estes questionários são um meio de perguntar aos utilizadores por suas respostas a um conjunto pré-definido do perguntas e são uma boa forma de entregar dados estatísticos.

Quando usar Questionários são geralmente empregados quando uma equipe de projeto:

Apenas pode obter acesso remoto aos utilizadores de um site Está buscando 1 tamanho do amostra maior do que pode ser alcançado realisticamente por meio do contato direto É por esta razão que os questionários são geralmente administrados por meios postais ou eletrônicos.

Problemas Os questionários permitem a análise estatística dos resultados, o que têm a oportunidade de aumentar a credibilidade por um estudo através de sua aspecto científica. Isso torna sobretudo importante que o questionário seja natural elaborado e faça perguntas não tendenciosas.

Entrevistas

O que eles são? Uma entrevista usualmente envolve um entrevistador falando com um participante do cada vez.

As vantagens de uma entrevista são que o ponto de aspecto único de um participante pode ser explorado em detalhes. Também igualmente similarmente identicamente conjuntamente é este caso de que qualquer mal-entendido entre o entrevistador e o participante provavelmente será rapidamente identificado e tratado.

O resultado de uma entrevista foi quase apenas não estatístico – foi fundamental de que os relatos de entrevistas sejam cuidadosamente analisados por profissionais experientes.

Quando utilizar As entrevistas geralmente são empregadas no início do processo por design para obter uma compreensão muito mais detalhada por um domínio / área de atividade ou requisitos específicos.

Problemas Entrevistar coloca um prêmio alto na experiência e habilidade do entrevistador e analista.

Conclusão

Esta foi uma introdução aos fundamentais métodos de design centrados no usuário. É vital lembrar de que, embora cada um possa ser extremamente valioso, usá-los da maneira correta, pelos motivos certos e no momento certo, é saliente.

Exatamente qual método utilizar e quando e como usá-lo será diferente de projeto para projeto.

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